In the age of Google and various review platforms, travelers rely heavily on these reviews to research, plan, and book their trips. Think about it: when potential guests search for your hotel online, these reviews are the first thing they see. They hold the key to a guest’s decision to book a room and even influence your hotel’s search engine rankings.
Positive reviews are like sparkling gems that make your hotel shine in search results and attract more bookings than ever before. And don’t worry if you stumble across a negative review; they often contain valuable insights that can help you improve your guests’ experience. Savvy travelers seek out both positive and negative reviews to get a well-rounded perspective.
So how do you get more hotel reviews and improve your online reputation? Let’s explore a few friendly tips.
Ask guests to share their thoughts. One of the easiest ways to get more Google hotel reviews is to kindly ask your guests. Post a note in your guest rooms or have one available at the front desk. Alternatively, send a post-stay email or text message using handy tools like Seekda’s pre- and post-stay email feature to automate this process.
Simplify the review process. Make it easy for your guests to leave a review. Offer a direct link to your hotel’s Google Maps listing in follow-up emails or text messages. Consider using a post-stay survey, but keep it short and to the point.
Respond to reviews. Responding to both positive and negative reviews demonstrates your commitment to guest feedback and a genuine desire to improve their experience. It’s also a chance to address any concerns from negative reviews, increasing the likelihood that guests will return.
Keeping a watchful eye on your hotel’s Google reviews is crucial to protecting your online reputation. Use convenient reputation management tools like TrustYou, which allows you to monitor your hotel’s online reputation across multiple review sites, including Google, TripAdvisor, and Booking.com. TrustYou can also help you create surveys and extract actionable insights from your reviews. Seekda provides a fully certified interface to TrustYou to streamline this process.
In short, hotel reviews are the lifeblood of your online reputation. They can increase your bookings, boost your search engine visibility and provide invaluable feedback to improve the guest experience. By following these customer-friendly tips, you’ll not only earn more reviews, but also stay ahead of the competition in the dynamic world of hospitality.
