Black Friday presents a powerful opportunity for hotels to attract guests with exclusive deals and enticing promotions. With the right approach, hoteliers can turn this high-demand shopping event into a revenue boost and a chance to secure more direct bookings. Seekda’s tools make it easy to launch targeted Black Friday marketing campaigns that resonate with potential guests. Here are some top tips for crafting an effective Black Friday campaign using Seekda’s suite of solutions.
1. Leverage Special Offers with Seekda’s Booking Engine
Offering limited-time discounts and promotions is key to attracting guests during Black Friday. Use Seekda’s KUBE Booking Engine to create customized offers that guests can book directly through your website. Set up discounts on popular room types, exclusive package deals, or extra amenities to incentivize direct bookings.
Tip: Emphasize exclusivity by limiting the availability of your Black Friday offers. Use messaging like “Only Available on Black Friday” to create urgency. Seekda’s KUBE booking engine allows hoteliers to showcase exclusive deals effectively. Using the dynamic banner feature, hoteliers can promote special offers directly within the KUBE platform, making them prominent and easily accessible to guests during the booking process. Additionally, these promotions can be complemented by banners or pop-ups on the hotel’s main website, managed by the hotelier or their online marketing agency, to create a cohesive promotional strategy.
2. Optimize for Mobile Users
Many Black Friday shoppers browse and book from their smartphones. To maximize conversions, make sure your booking process is mobile-friendly. Seekda’s KUBE Booking Engine is fully optimized for mobile use, offering a seamless experience whether guests are booking from a desktop or mobile device.
Tip: Consider offering mobile-only discounts to capture on-the-go shoppers and drive more direct bookings through your mobile platform.
3. Use Countdown Timers and Urgent Messaging with Seekda’s Marketing Tools
Creating a sense of urgency can encourage guests to act quickly. Countdown timers, urgent messaging, and pop-ups with limited-time offers can remind guests to complete their bookings before the deal expires.
Tip: In your email and social media campaigns, use countdown graphics or urgent phrases like “Hurry! Only 24 hours left!” This urgency can be incorporated across your email marketing, social channels, and website, ensuring potential guests stay engaged.
4. Promote on Metasearch Channels for Wider Reach
Seekda’s Metasearch integration allows you to advertise your deals across major metasearch platforms like Google Hotel Ads and TripAdvisor. This added exposure can help you reach more travelers actively searching for deals, while also driving them to book directly with your property.
Tip: Adjust your bidding strategy on these platforms to ensure your property ranks high during the peak shopping period. Prioritize visibility on high-traffic metasearch sites, where shoppers often look to compare deals.
5. Make the Payment Process Seamless with SeekdaPay
A streamlined payment experience can be the difference between a completed booking and an abandoned cart. SeekdaPay simplifies the checkout process by offering a secure and efficient payment method for your guests. With PCI and PSD2 compliance, SeekdaPay provides added security, making guests feel confident in their booking.
Tip: Highlight the security of your payment process in your marketing materials. Guests are more likely to complete their booking when they know their payment details are safe.
Conclusion: Boost Black Friday Success with Seekda’s Tools
Hoteliers can execute a successful Black Friday campaign that drives direct bookings and maximizes revenue by leveraging Seekda’s booking engine, payment solutions, and marketing tools. From creating exclusive mobile offers to personalizing promotions, Seekda’s solutions give you the flexibility to run a campaign that meets guest expectations and captures the Black Friday rush.
For more information on how Seekda’s suite of tools can support your marketing efforts this season, reach out to our team for personalized guidance on maximizing your property’s success.
