Seekda 2023: A Year of Impressive Achievements
Partnerships are a strategic pillar of our business.
Partnerships are a strategic pillar of our business.
Dive into the inspiring stories of hoteliers who have partnered with Seekda.
Seekda 2023: A Year of Impressive Achievements
In an industry where visibility drives bookings, understanding the differences between meta search and traditional search is key to optimizing a hotel’s performance. With travelers increasingly using digital tools to plan and book their trips, the question becomes: what’s better for your hotel—meta search engines or traditional search?
Meta search engines like Google Hotel Ads, Trivago, and Kayak aggregate hotel listings from OTAs (Online Travel Agencies), direct hotel websites, and other booking platforms. They allow travelers to compare prices, room types, and amenities side by side, often redirecting users to a hotel’s website or an OTA for the final booking.
Meta search is growing in popularity because it provides transparency and convenience for travelers while giving hotels an opportunity to showcase their direct booking rates alongside OTA prices. Seekda, a leading provider of digital solutions for hotels, integrates meta search into its suite of tools, enabling hotels to improve their visibility and maximize direct bookings.
Traditional search involves a traveler entering keywords like “hotels in New York” into a search engine like Google or Bing. The search engine returns results based on its algorithm, with a combination of paid ads, organic search results, and map listings.
For hotels, traditional search requires a strong SEO (Search Engine Optimization) strategy or pay-per-click (PPC) advertising to rank highly and capture visibility. While traditional search works well for hotels that have invested in digital marketing, it often leads to guests booking through OTAs rather than directly through the hotel’s website.
1. Control Over Pricing and Listings
2. Guest Experience
3. Cost Considerations
Increased Visibility
Meta search engines aggregate multiple booking platforms into one search result, providing hotels with broader exposure. This expanded reach helps attract travelers who are ready to book, increasing the likelihood of a direct booking.
Direct Booking Opportunities
Meta search gives hotels a chance to compete directly with OTAs, presenting their best rates and perks (like free upgrades or exclusive discounts) to encourage direct bookings. By avoiding OTA commissions, hotels can improve their profit margins.
Data-Driven Insights
Meta search platforms provide valuable data on guest behavior, including search queries, click-through rates, and conversion rates. With Seekda’s integration, hotels can leverage this data to adjust pricing strategies, improve offers, and target key customer segments.
While meta search offers significant benefits, traditional search still plays an important role in a hotel’s digital marketing strategy. By optimizing for traditional search engines, hotels can improve their organic visibility, attract new guests, and build brand recognition.
For hotels with robust SEO strategies or successful PPC campaigns, traditional search can drive traffic to the hotel’s website and create opportunities for direct bookings. However, because OTAs often dominate traditional search results, hotels should use this strategy in conjunction with meta search to ensure they capture bookings across all channels.
The best approach depends on your hotel’s goals and budget. Meta search is ideal for hotels looking to boost direct bookings and compete with OTAs, offering greater control over pricing and guest interactions. For hotels with established digital marketing strategies, traditional search remains a powerful tool for increasing visibility and building brand awareness.
By combining both strategies, hotels can maximize their reach and increase bookings across multiple channels. With Seekda, hotels can seamlessly integrate meta search with their existing booking engine, providing a holistic approach to capturing more reservations, whether through direct search results or aggregated listings on meta platforms.
Did you know that 63% of travelers use a combination of both meta search engines and traditional search before finalizing their hotel bookings? Combining meta search and traditional search into your hotel’s marketing strategy maximizes visibility across different stages of the guest booking journey. Hotels that leverage both tools report up to a 15% increase in direct bookings by offering transparent pricing alongside OTAs while maintaining visibility in organic search results (Appinventiv).
Another Fact to Consider
In 2023, meta search engines accounted for 43% of all hotel booking traffic globally, outpacing traditional search engines as the most popular tool for travelers comparing rates (Appinventiv). This trend highlights the growing reliance on meta search platforms for hotel bookings, making it essential for hotels to incorporate these engines into their marketing strategies.
Both meta search and traditional search have their place in a comprehensive hotel marketing strategy. Meta search excels in transparency, offering competitive pricing and direct booking opportunities. Traditional search, on the other hand, helps build brand awareness and capture a broader audience. By leveraging the strengths of both approaches, hotels can stay competitive in an evolving digital landscape.
Seekda is a trusted provider of innovative digital solutions for the hospitality industry. With a focus on enhancing guest experiences and driving revenue, Seekda’s offerings include a cutting-edge booking engine, channel manager, and meta search integration. These tools empower hotels to maximize their visibility and increase direct bookings, all while optimizing their operations and guest satisfaction.
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Als Partner haben Sie die Möglichkeit, mit einem der führenden Hoteltechnologieunternehmen zusammenzuarbeiten und sich als Experte in der Branche zu positionieren. Schließen Sie sich Seekda als Partner an und verbessern Sie Ihr Geschäft mit unseren innovativen Hoteltechnologielösungen.
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Seekda 2023: A Year of Impressive Achievements
Partnerships are a strategic pillar of our business.
Partnerschaften sind eine strategische Säule unseres Geschäfts.
Lassen Sie sich von den inspirierenden Geschichten der Hoteliers begeistern, die mit Seekda zusammenarbeiten.
Seekda 2023: A Year of Impressive Achievements
Partnerships are a strategic pillar of our business.
Partnerships are a strategic pillar of our business.
Dive into the inspiring stories of hoteliers who have partnered with Seekda.
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