Joint appearance of ÖHV and Seekda at the FAFGA 2016 in Innsbruck!
In the context of the the hotel.dialog on 09/19/2016 at the FAFGA alpine superior,ÖHV Seekda, Google and HotelPartner present under the title “Direct bookings increase, successful price management in the field of holiday destinations” an interesting and comprehensive program. Seekda then cordially invites you to further discussions at the booth, located close to the exhibition stage and is looking forward to your visit.
Where: FAFGA, Messe Innsbruck ( Hall C, Exhibition Stage)
Increase in direct bookings and successful price management in the field of holiday hotels
Pressing a button and direct bookings increase? This is not working, but there is a package of measures that would increase direct bookings. If you press the right button, you can use Online Travel Agencies (OTAs) to receive more direct bookings. The one who maintains good contacts to the guests deterimines the conditions of offering when, where and at what price. Get tips and recommendations on how hoteliers regain customers and how to make digitalization to their profit.
Excerpt from the program
- Opportunities of digitization – Hotel 4.0
- Showing the market situation & importance of direct bookings
- Google Market Insights: Information about the booking market in the Alpine region and the demand of the target groups
- What is required for successful direct bookings?
- Optimize online-marketing – where does the traffic on the website come from?
- Advantages of Metasearch – increase findability and visibility
- Presentation of Google Hotel Ads, tho most powerful technical advertising model of all the suppliers
- Outlook on the future developments such as Book on Google (Mobile first)
- Awareness towards the use of Yield Management
- Advantages of Yield Management
- Steps necessary for the introduction and implementation of an efficent and measurable price management
Who wants to control OTAs properly and to apply them ideally and to improve its own pricing strategy, needs to know how. Learn more about this on Monday, 09/19/2016, from 2:00 p.m. to 4:00 p.m. at the presentation of HotelPartner, Seekda, Google and ÖHV.
We look forward to your participation!
For further information, please do not hesitate to contact us.
Tel: +43 1 2365084 69
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